Umumaro w'ibanze: Ubwoko bw'Ibikoresho byo Gupakira Ibinyobwa Umwandiko w'Igitabo: Pepsi x Spotify ni igishushanyo cy'ibinyobwa cyakozwe mu buryo bugezweho bwihariye kubera abakiriya b'Abanyegiputa. Igishushanyo kigenzura hamwe ibiranga Pepsi na Spotify mu buryo bungana. Ubururu bukomeye bwa Pepsi buvanzwe n'icyatsi gikeye gisangiwe na Spotify n'umuco wa rap muri Egiputa. Inyuma hakoreshejwe imiterere ya "glitch" hamwe n'amashusho y'impapuro zibazwe hifashishijwe amagambo y'indirimbo yanditswe n'ikiganza. Kode ya QR yashyizwe ku gikoresho igira ngo abantu bumve indirimbo ya Pepsi yakozwe ku bw'igikorwa cyo gusubiza amafaranga (cashback). Hakozwe kandi n'ibikoresho by'abamamaza kuri interineti (influencer kit) hamwe n'igikoresho.

Izina ry'umushinga : Pepsi x Spotify, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo.

Soma ibiganiro biheruka n'ibiganiro kubijyanye no gushushanya, guhanga no guhanga udushya hagati yumunyamakuru wubushakashatsi hamwe nabashushanyo bazwi kwisi yose, abahanzi nabubatsi. Reba ibishushanyo mbonera bigezweho hamwe n'ibihembo byatsindiye ibihembo byabashushanyo bazwi, abahanzi, abubatsi n'abashya. Menya ubushishozi bushya kubijyanye no guhanga, guhanga udushya, ubuhanzi, igishushanyo mbonera. Wige ibijyanye nigishushanyo mbonera cyibishushanyo mbonera.