Umumaro w'ibanze: Ubwoko bw'Ibikoresho byo Gupakira Ibinyobwa Umwandiko w'Igitabo: Pepsi x Spotify ni igishushanyo cy'ibinyobwa cyakozwe mu buryo bugezweho bwihariye kubera abakiriya b'Abanyegiputa. Igishushanyo kigenzura hamwe ibiranga Pepsi na Spotify mu buryo bungana. Ubururu bukomeye bwa Pepsi buvanzwe n'icyatsi gikeye gisangiwe na Spotify n'umuco wa rap muri Egiputa. Inyuma hakoreshejwe imiterere ya "glitch" hamwe n'amashusho y'impapuro zibazwe hifashishijwe amagambo y'indirimbo yanditswe n'ikiganza. Kode ya QR yashyizwe ku gikoresho igira ngo abantu bumve indirimbo ya Pepsi yakozwe ku bw'igikorwa cyo gusubiza amafaranga (cashback). Hakozwe kandi n'ibikoresho by'abamamaza kuri interineti (influencer kit) hamwe n'igikoresho.

Izina ry'umushinga : Pepsi x Spotify, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo.

Ibishushanyo mbonera ni ibyamamare bizwi cyane bituma Isi yacu iba nziza hamwe nibishusho byabo byiza. Menya abashushanya ibyamamare nibikorwa byabo bishya, ibihangano byumwimerere, ubwubatsi bwo guhanga, imiterere yimyambarire idasanzwe hamwe nuburyo bwo gushushanya. Ishimire kandi ushishoze ibikorwa byumwimerere byabashushanyo batsindiye ibihembo, abahanzi, abubatsi, abashya nibirango kwisi yose. Shishikarizwa n'ibishushanyo mbonera.