Umumaro w'ibanze: Ubwoko bw'Ibikoresho byo Gupakira Ibinyobwa Umwandiko w'Igitabo: Pepsi x Spotify ni igishushanyo cy'ibinyobwa cyakozwe mu buryo bugezweho bwihariye kubera abakiriya b'Abanyegiputa. Igishushanyo kigenzura hamwe ibiranga Pepsi na Spotify mu buryo bungana. Ubururu bukomeye bwa Pepsi buvanzwe n'icyatsi gikeye gisangiwe na Spotify n'umuco wa rap muri Egiputa. Inyuma hakoreshejwe imiterere ya "glitch" hamwe n'amashusho y'impapuro zibazwe hifashishijwe amagambo y'indirimbo yanditswe n'ikiganza. Kode ya QR yashyizwe ku gikoresho igira ngo abantu bumve indirimbo ya Pepsi yakozwe ku bw'igikorwa cyo gusubiza amafaranga (cashback). Hakozwe kandi n'ibikoresho by'abamamaza kuri interineti (influencer kit) hamwe n'igikoresho.

Izina ry'umushinga : Pepsi x Spotify, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo.

Ibishushanyo byiza bitanga agaciro kubaturage. Buri munsi turagaragaza umushinga udasanzwe ugaragaza ubuhanga mugushushanya. Uyu munsi, twishimiye kwerekana igishushanyo cyatsindiye ibihembo gitanga itandukaniro ryiza. Tuzaba tugaragaza ibishushanyo byiza kandi byubaka buri munsi. Witondere kudusura burimunsi kugirango wishimire ibicuruzwa byiza bishya hamwe nimishinga ituruka kubashushanyije bakomeye kwisi.