Kampani yo Kwamamaza Ikirango Ubukangurambaga bugezweho bwa Samsung buhuza ishyaka ry'igihugu, ubuhanga mu mikino, n'ikoranabuhanga rigezweho kugira ngo bongere kwemeza ubuyobozi bwayo mu guhanga tereviziyo. Bukubiyemo Ahmed El Gendy, bugaragaza umuvuduko, ukuri, n'ubuziranenge, imiterere ihuriweho n'abakinnyi b'umwanya wo hejuru n'imashini ya tereviziyo ya Samsung ikoresha ubwenge bw'ikoranabuhanga (AI). Hifashishijwe amashusho ajijuka n'inkuru zikurura, ubukangurambaga bugaragaza El Gendy hamwe n'ubwitange bwa Samsung ku buhanga bukomeye. Byakozwe mu Misiri ku rwego mpuzamahanga, bigaragaza imikorere y'urwego rwo hejuru ku isi kandi bikasobanura mu buryo bushya uburambe bwo kureba.
Izina ry'umushinga : Globally Made in Egypt, Izina ryabashushanya : Moataz Mohamed, Izina ry'abakiriya : Samsung Electronics Egypt.
Igishushanyo cyiza nuwatsindiye ibihembo byubushakashatsi mumarushanwa yo gupakira. Ugomba rwose kubona ibihembo byatsindiye abashushanya ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga ibikoresho byo gupakira.
