Igikoresho cy'Ibiribwa Doritos Solid Black 2023 ni igishushanyo cy'ipaki y'ibiribwa cyakozwe mu bwoko budasanzwe (limited edition) ku bw'umushinga w'ikirango cy'ibinyampeke ushyigikira abahanga n'abazana impinduka mu bakomoka muri Afurika (Black innovators and changemakers). Uru rukurikirane rw'umwaka rwagutswe ruba urubuga rw'ubufatanye rwerekana abahanzi bakomoka muri Afurika. Igishushanyo cyakozwe na Mz. Icar, itsinda ry'abahanzi ridasobanuye amazina bagize imyuga itandukanye, rigizwe ahanini n'abagore bakomoka muri Afurika. Iki gishushanyo hanyuma cyaguwe kigera ku rwego rw'uburyo bwuzuye bw'ubwoko (visual identity system), hakoreshwa amabara n'ibishushanyo byaryo ku ipaki, ku gikoresho cy'abanyamibare (influencer kit) ndetse no ku bicuruzwa bifitanye isano n'ikirango. Iki gikoresho gifite imiterere ya piramide, ihuye n'igishushanyo cy'inyuguti-tatu (triangle) cy'ikirango.

Izina ry'umushinga : Doritos Solid Black 2023, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo.

Soma ibiganiro biheruka n'ibiganiro kubijyanye no gushushanya, guhanga no guhanga udushya hagati yumunyamakuru wubushakashatsi hamwe nabashushanyo bazwi kwisi yose, abahanzi nabubatsi. Reba ibishushanyo mbonera bigezweho hamwe n'ibihembo byatsindiye ibihembo byabashushanyo bazwi, abahanzi, abubatsi n'abashya. Menya ubushishozi bushya kubijyanye no guhanga, guhanga udushya, ubuhanzi, igishushanyo mbonera. Wige ibijyanye nigishushanyo mbonera cyibishushanyo mbonera.