Indangamuntu Ifite Imbaraga Ikirangantego cyakozwe kuri serivisi ya genotyping, aho hashobora gutahurwa indwara zishobora guterwa. Kimwe nuburyo bwa ADN, igitekerezo cyo gushushanya nacyo cyubatswe kuri sisitemu ya code, cyane cyane code ya Morse yabugenewe igereranya inyuguti zinyuguti. Ijambo iryo ariryo ryose rishobora kugaragara muri ubu buryo, rihindura ikirangantego gihamye mubiranga imbaraga. Ikirangantego, nizina ryumukiriya wanditswe na code, ifata imiterere-yuburyo bubiri bwa ADN. Nuburyo ubucuruzi bwabakiriya bugaragarira mubitekerezo ndetse no mubiranga.

Izina ry'umushinga : It Is In Your Genes, Izina ryabashushanya : Brand Bar Communications, Izina ry'abakiriya : Genecontact.

Soma ibiganiro biheruka n'ibiganiro kubijyanye no gushushanya, guhanga no guhanga udushya hagati yumunyamakuru wubushakashatsi hamwe nabashushanyo bazwi kwisi yose, abahanzi nabubatsi. Reba ibishushanyo mbonera bigezweho hamwe n'ibihembo byatsindiye ibihembo byabashushanyo bazwi, abahanzi, abubatsi n'abashya. Menya ubushishozi bushya kubijyanye no guhanga, guhanga udushya, ubuhanzi, igishushanyo mbonera. Wige ibijyanye nigishushanyo mbonera cyibishushanyo mbonera.