Indangamuntu Ifite Imbaraga Ikirangantego cyakozwe kuri serivisi ya genotyping, aho hashobora gutahurwa indwara zishobora guterwa. Kimwe nuburyo bwa ADN, igitekerezo cyo gushushanya nacyo cyubatswe kuri sisitemu ya code, cyane cyane code ya Morse yabugenewe igereranya inyuguti zinyuguti. Ijambo iryo ariryo ryose rishobora kugaragara muri ubu buryo, rihindura ikirangantego gihamye mubiranga imbaraga. Ikirangantego, nizina ryumukiriya wanditswe na code, ifata imiterere-yuburyo bubiri bwa ADN. Nuburyo ubucuruzi bwabakiriya bugaragarira mubitekerezo ndetse no mubiranga.
Izina ry'umushinga : It Is In Your Genes, Izina ryabashushanya : Brand Bar Communications, Izina ry'abakiriya : Genecontact.
Igishushanyo cyiza nuwatsindiye igihembo cyumuringa mububatsi, kubaka no guhatanira imiterere. Ugomba rwose kubona ibihembo bya bronze byegukana ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga imyubakire, inyubako nuburyo bwo gukora.