Igikorwa cy'Ibanze: Igipfunyika cy'Ibiribwa Umwandiko w'Igitabo: Kampanye ya Lay's Smiles ni igishushanyo cy'igipfunyika cy'ibiribwa cyasohotse muri Site ya Rusiya. Isura nini y'umuseke ni kimwe mu bintu by'ingenzi bigaragara kuri buri gapaki. Igipfunyika kigumana imiterere ya Lay's izwi n'amabara agaragaza uburyohe bw'igicuruzwa. Ubufatanye butangwa ku Gahunda ya Best Buddies Foundation nabwo bugaragazwa kuri gapaki. Ruble imwe itangwa ku gahunda kuri buri gapaki iguzwe. Intego ni ugusangira ubutumwa bwiza no kugaragaza ko iyi brand ifite intego nziza.
Izina ry'umushinga : Lay's Smiles Campaign, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : .
Igishushanyo cyiza nuwatsindiye igihembo cyumuringa mububatsi, kubaka no guhatanira imiterere. Ugomba rwose kubona ibihembo bya bronze byegukana ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga imyubakire, inyubako nuburyo bwo gukora.
