Icyuma cy'ibinyobwa Pepsi X SHFW ni icyuma cy'ibinyobwa cyakozwe ku buryo bwihariye kandi buke cyagenewe Icyumweru cy'Imideri cya Shanghai cy'Igihe cy'Impeshyi/Ubushyuhe cya 2020 kandi cyasohotse mu Bushinwa. Iki cyuma ni igice cya sisitemu ngari y'ikimenyetso ntangarugero cyakozwe kuri iryo koraniro. Insanganyamatsiko y'igihe cy'Uburyohe n'Inkomoko iyobora igishushanyo mbonera kandi igaragaza gushakashaka mu buryo bunyuranye bwo kubona ibintu. Imiterere ishingiye ku bintu kamere no ku bintu bikozwe muri verre bihuriweho mu mwanya ufite ibipimo. Ibisubizo bihuza umwuka w'ikirango cya Pepsi Black n'imirimo inyuranye y'abadizayineri b'imideri bagaragajwe kuri iryo koraniro.

Izina ry'umushinga : Pepsi SHFW, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo Design & Innovation .

Soma ibiganiro biheruka n'ibiganiro kubijyanye no gushushanya, guhanga no guhanga udushya hagati yumunyamakuru wubushakashatsi hamwe nabashushanyo bazwi kwisi yose, abahanzi nabubatsi. Reba ibishushanyo mbonera bigezweho hamwe n'ibihembo byatsindiye ibihembo byabashushanyo bazwi, abahanzi, abubatsi n'abashya. Menya ubushishozi bushya kubijyanye no guhanga, guhanga udushya, ubuhanzi, igishushanyo mbonera. Wige ibijyanye nigishushanyo mbonera cyibishushanyo mbonera.