Icyuma cy'ibinyobwa Pepsi X SHFW ni icyuma cy'ibinyobwa cyakozwe ku buryo bwihariye kandi buke cyagenewe Icyumweru cy'Imideri cya Shanghai cy'Igihe cy'Impeshyi/Ubushyuhe cya 2020 kandi cyasohotse mu Bushinwa. Iki cyuma ni igice cya sisitemu ngari y'ikimenyetso ntangarugero cyakozwe kuri iryo koraniro. Insanganyamatsiko y'igihe cy'Uburyohe n'Inkomoko iyobora igishushanyo mbonera kandi igaragaza gushakashaka mu buryo bunyuranye bwo kubona ibintu. Imiterere ishingiye ku bintu kamere no ku bintu bikozwe muri verre bihuriweho mu mwanya ufite ibipimo. Ibisubizo bihuza umwuka w'ikirango cya Pepsi Black n'imirimo inyuranye y'abadizayineri b'imideri bagaragajwe kuri iryo koraniro.
Izina ry'umushinga : Pepsi SHFW, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo Design & Innovation .
Igishushanyo gitangaje nuwatsindiye igihembo cya feza mu marushanwa yo kwerekana imideli, imyambaro n'imyenda. Ugomba rwose kubona ibihembo bya silver byegukana ibishushanyo mbonera bya portfolio kugirango umenye ubundi buryo bushya, bushya, umwimerere kandi uhanga, imyambarire n'imyenda.
