Ikigo cy'Imurikagurisha n'Igurisha Uyu mushinga ni umushinga w'ubucuruzi, abashushanya bongeyeho ibintu byinshi bijyanye n'abantu kandi bemera ko mbere yo kubona agaciro k'ubucuruzi, abantu bagomba kugira uburambe bwiza mu gihe basura, kandi ubu burambe buva mu munezero wa psychologiya uturuka ku bidukikije.

Izina ry'umushinga : Newborn Nature, Izina ryabashushanya : Neville Yung, Izina ry'abakiriya : China Vanke Co., Ltd..

Rimwe na rimwe, ukenera itsinda rinini cyane ryabashushanyije bafite impano kugirango bazane ibishushanyo byiza rwose. Buri munsi, turagaragaza ibihembo byihariye byatsindiye udushya no guhanga udushya. Shakisha kandi uvumbure imyubakire yumwimerere kandi irema, igishushanyo cyiza, imyambarire, igishushanyo mbonera nigishushanyo mbonera cyimishinga yaturutse mumakipe ashushanya isi yose. Shishikarizwa nibikorwa byumwimerere nabashushanyo bakomeye.