Umumaro w'Ibanze: Iyubakwa Ry'Ikirango Rishingiye ku Kubona Icyandiko cy'Igitabo: Fido Dido House ni iyubakwa ry'ikirango ryamaze iminsi ibiri ryakozwe i Covent Garden i London. Iyi gishushanyo ihindura isi y'imirongo ibiri y'umukara n'umweru y'inyabubasha Fido Dido, iyihindura mu mwanya w'imirongo itatu. Abasura banyura mu duce twagenewe insanganyamatsiko zinyuranye, harimo ikabati y'imyenda izwi cyane hamwe n'ibikoresho by'igikoni birimo Fido Flakes. Ibindi bijyanye harimo agasanduku ko gukonjesha, ingando zo kuruhukiraho, urukuta rw'imishushanyo rushobora gukoreshwa n'abantu, umuziki utuje, ndetse n'igerageza ry'ibicuruzwa. Iyi mimerere ihindura ubunararibonye mu buryo bwinshi ibwira abashyitsi kuruhuka, ikanagaragaza neza ubutumwa bw'iyi kampanye.

Izina ry'umushinga : Fido Dido House by 7UP Free , Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo Design and Innovation.

Rimwe na rimwe, ukenera itsinda rinini cyane ryabashushanyije bafite impano kugirango bazane ibishushanyo byiza rwose. Buri munsi, turagaragaza ibihembo byihariye byatsindiye udushya no guhanga udushya. Shakisha kandi uvumbure imyubakire yumwimerere kandi irema, igishushanyo cyiza, imyambarire, igishushanyo mbonera nigishushanyo mbonera cyimishinga yaturutse mumakipe ashushanya isi yose. Shishikarizwa nibikorwa byumwimerere nabashushanyo bakomeye.