Umumaro w'Ibanze: Iyubakwa Ry'Ikirango Rishingiye ku Kubona Icyandiko cy'Igitabo: Fido Dido House ni iyubakwa ry'ikirango ryamaze iminsi ibiri ryakozwe i Covent Garden i London. Iyi gishushanyo ihindura isi y'imirongo ibiri y'umukara n'umweru y'inyabubasha Fido Dido, iyihindura mu mwanya w'imirongo itatu. Abasura banyura mu duce twagenewe insanganyamatsiko zinyuranye, harimo ikabati y'imyenda izwi cyane hamwe n'ibikoresho by'igikoni birimo Fido Flakes. Ibindi bijyanye harimo agasanduku ko gukonjesha, ingando zo kuruhukiraho, urukuta rw'imishushanyo rushobora gukoreshwa n'abantu, umuziki utuje, ndetse n'igerageza ry'ibicuruzwa. Iyi mimerere ihindura ubunararibonye mu buryo bwinshi ibwira abashyitsi kuruhuka, ikanagaragaza neza ubutumwa bw'iyi kampanye.

Izina ry'umushinga : Fido Dido House by 7UP Free , Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo Design and Innovation.

Soma ibiganiro biheruka n'ibiganiro kubijyanye no gushushanya, guhanga no guhanga udushya hagati yumunyamakuru wubushakashatsi hamwe nabashushanyo bazwi kwisi yose, abahanzi nabubatsi. Reba ibishushanyo mbonera bigezweho hamwe n'ibihembo byatsindiye ibihembo byabashushanyo bazwi, abahanzi, abubatsi n'abashya. Menya ubushishozi bushya kubijyanye no guhanga, guhanga udushya, ubuhanzi, igishushanyo mbonera. Wige ibijyanye nigishushanyo mbonera cyibishushanyo mbonera.