Icyerekezo cy'Ubucuruzi (Brand Identity) NYC Deal ni icyerekezo cy'ubucuruzi cyakozwe ku bw'iduka rigurisha ibintu ku giciro cya senti 99 muri New York City. Icyerekezo gishingiye ku kimenyetso cy'igiciro kinini cyanditseho igiciro, gishyizwe cyunamye, kigaragaza imitsi y'ibimenyetso by'ibiciro bimanitse abaguzi bafata kandi bagashyira mu buryo mbere yo kubisoma. Ikimenyetso cyunamye gituma igiciro kimwe rukumbi cya senti 99 kiba ubutumwa bugaragara neza kurusha ibindi mu cyerekezo cy'ubucuruzi. Ibindi bice bishyigikira bigaragaza ibicuruzwa bigurishwa muri iryo duka. Ibinyamakuru byacapwe hifashishijwe ikoranabuhanga rya laser (digital laser printing), naho amasashe (tote bags), imyenda n'ibindi bikoresho by'imyenda byakoreshejwe uburyo bwa screen printing kugira ngo irangi rikomere igihe kirekire.
Izina ry'umushinga : NYC Deal, Izina ryabashushanya : Chi Hao Chang, Izina ry'abakiriya : School of Visual Arts.
Igishushanyo cyiza nuwatsindiye igihembo cyumuringa mububatsi, kubaka no guhatanira imiterere. Ugomba rwose kubona ibihembo bya bronze byegukana ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga imyubakire, inyubako nuburyo bwo gukora.