Ikirango Na Vi Cocofamilia ni inzu yo gukodesha yo hejuru kubakuze. Mu kirangantego cyanditswemo interuro yinyubako (Hamwe, bivuye kumutima, nkumuryango) nubutumwa (gukora ikiraro kigana kumutima). Iyo inyuguti ya F isomwe nka R naho A isomwa nka O, ijambo Cocoro, risobanura umutima mu kiyapani, risohoka. Kubona ibi bifatanije nuburyo bwikiraro cyubatswe, nkuko tubisanga muri M, byerekana ubutumwa "Gukora ikiraro kumutima".
Izina ry'umushinga : Cocofamilia, Izina ryabashushanya : Kazuaki Kawahara, Izina ry'abakiriya : Latona Marketing Inc..
Igishushanyo cyiza nuwatsindiye ibihembo byubushakashatsi mumarushanwa yo gupakira. Ugomba rwose kubona ibihembo byatsindiye abashushanya ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga ibikoresho byo gupakira.
