Ikirangantego Isoko rya Kaleido ritanga ahantu henshi ho kwidagadurira, harimo inzu yubucuruzi, umuhanda wabanyamaguru, na esplanade. Muri iki gishushanyo, abashushanyaga bakoresheje ishusho ya kaleidoskopi, hamwe nibintu bidakabije, bifite amabara nk'amasaro cyangwa amabuye. Kaleidoscope yakomotse ku kigereki cya kera καλός (cyiza, ubwiza) na εἶδος (ibyo bigaragara). Kubwibyo, uburyo butandukanye bugaragaza serivisi zitandukanye. Imiterere ihinduka buri gihe, yerekana ko Mall iharanira gutungura no gushimisha abashyitsi.
Izina ry'umushinga : Kaleido Mall, Izina ryabashushanya : Dongdao Creative Branding Group, Izina ry'abakiriya : Kaleido Mall.
Igishushanyo gitangaje nuwatsindiye igihembo cya feza mu marushanwa yo kwerekana imideli, imyambaro n'imyenda. Ugomba rwose kubona ibihembo bya silver byegukana ibishushanyo mbonera bya portfolio kugirango umenye ubundi buryo bushya, bushya, umwimerere kandi uhanga, imyambarire n'imyenda.