Guhanga Kuvugurura Umushinga mugufi kwari ukugumya imiterere yimisozi, hatabayeho gusibanganya ibintu byimiterere yimisozi yiganje. Harimo kuvugurura cyane inzu yimisozi isanzwe. Ibintu byose byakorerwa kurubuga, hifashishijwe ibikoresho byibanze ibyuma, ibiti bya pinusi hamwe nubutare bwamabuye y'agaciro, umurimo wabantu nubuhanga. Igitekerezo nyamukuru inyuma yacyo kwari ukureka ibintu bigakoreshwa nigiciro cyamarangamutima nyuma yuko ba nyirubwite basanze ari ingirakamaro kandi bamenyereye, kimwe no gushushanya hamwe nimbaraga zo guhindura ibikoresho mubitekerezo.
Izina ry'umushinga : Redefinition, Izina ryabashushanya : Helen Brasinika, Izina ry'abakiriya : BllendDesignOffice.
Igishushanyo gitangaje nuwatsindiye igihembo cya feza mu marushanwa yo kwerekana imideli, imyambaro n'imyenda. Ugomba rwose kubona ibihembo bya silver byegukana ibishushanyo mbonera bya portfolio kugirango umenye ubundi buryo bushya, bushya, umwimerere kandi uhanga, imyambarire n'imyenda.