Primary Function: Uburambe bwo Kwakira Abakiriya mu Buryo bwa Phygital Book Text: Ikoranabuhanga ku bakiriya n'ibicuruzwa binyuranye byahujwe kuri platifomu imwe n'ikipe ya Akbank Service Design ikoresheje uburyo bwa phygital kugira ngo babigereho hanze y'amashami. Bitandukanye n'abakinnyi bandi bahatana, imifuka y'ibicuruzwa byinshi byabugenewe itangwa mu nzira imwe, ikoresheje uburyo bwo gukoresha ibicuruzwa bigera kuri 7 mu buryo bwa digitale. Impapuro n'ukuhaba mu buryo bufatika byavanyweho binyuze mu kwemeza amasezerano mu buryo bwa digitale, byashyizweho nk'ikimenyetso cyabo cya mbere cyo guhanga udushya mu ikoreshwa rya mobayile. Uburyo bwo kugurisha bushingiye ku bihembo bukoreshwa kugira ngo bwongere ubujyakuzimu bw'imibanire n'abakiriya n'ubushobozi bwo kugurisha.

Izina ry'umushinga : Nextgen SME sales and service model, Izina ryabashushanya : Akbank Service Design Team, Izina ry'abakiriya : AKBANK T.A.Ş..

Rimwe na rimwe, ukenera itsinda rinini cyane ryabashushanyije bafite impano kugirango bazane ibishushanyo byiza rwose. Buri munsi, turagaragaza ibihembo byihariye byatsindiye udushya no guhanga udushya. Shakisha kandi uvumbure imyubakire yumwimerere kandi irema, igishushanyo cyiza, imyambarire, igishushanyo mbonera nigishushanyo mbonera cyimishinga yaturutse mumakipe ashushanya isi yose. Shishikarizwa nibikorwa byumwimerere nabashushanyo bakomeye.