Gupfunyika Ibinyobwa Pepsi Big Football Event LTO ni igishushanyo cyo gupfunyika ibinyobwa cyakozwe mu gihe gito cyihariye, cyateguwe ku bw'irushanwa rikomeye ry'umupira w'amaguru ryabereye muri Qatar mu mwaka wa 2022. Iri paki ryerekana amafoto y'abafana nyabo b'umupira w'amaguru bo mu bihugu bitandukanye, agaragaza ibyishimo bikomeye byumvikana mu gihe cy'umukino. Amafoto yashyizweho uburyo bwa filiteri z'irangi kugira ngo yibutse umuco w'abafana wo kwisiga irangi mu maso no kuyaha isura y'ubuhanzi. Amashusho y'ingenzi n'amashusho yigenda (animations) bihuye nabyo bikomeza ururimi rumwe rw'ibishushanyo. Intego ni uguhuza iyi marike n'abafana b'umupira w'amaguru bo mu karere mu gihe cy'iri rushanwa.
Izina ry'umushinga : Pepsi Big Football Event LTO, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo.
Igishushanyo gitangaje nuwatsindiye igihembo cya feza mu marushanwa yo kwerekana imideli, imyambaro n'imyenda. Ugomba rwose kubona ibihembo bya silver byegukana ibishushanyo mbonera bya portfolio kugirango umenye ubundi buryo bushya, bushya, umwimerere kandi uhanga, imyambarire n'imyenda.