Ipfunyika ry'Ibiribwa Lay's More Belgian Really Impossible ni igishushanyo cy'ipfunyika cyakozwe mu buryo budasanzwe kandi mu mubare muke (limited edition), cyagenewe amashipusi y'ibirayi agurishwa mu Bubiligi. Iri pfunyika rigaragaza uburyohe bubiri bushya bwo mu karere bwakozwe hafatanyijwe na Brussels Ketjep. Abaguzi b'Ababiligi batumiwe gutanga ibitekerezo by'ibishushanyo bifite kamere ikomeye yo mu karere, kandi ibitekerezo bibiri byatowe cyane ni byo byashyizwe ku mapfunyika, abadesineri babyo bakanandikwa amazina yabo. Ubu buryo ni igisubizo ku isoko ry'ibiryo byoroheje aho ibirango byo mu karere bitanga uburyohe n'ubutumwa bifite akamaro. Iki gishushanyo kigamije kugumana abaguzi basanzwe b'ikirango cya Lay's no gukurura abashya.
Izina ry'umushinga : Lay's More Belgian Really Impossible, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo Design & Innovation.
Igishushanyo gitangaje nuwatsindiye igihembo cya feza mu marushanwa yo kwerekana imideli, imyambaro n'imyenda. Ugomba rwose kubona ibihembo bya silver byegukana ibishushanyo mbonera bya portfolio kugirango umenye ubundi buryo bushya, bushya, umwimerere kandi uhanga, imyambarire n'imyenda.
