Umumaro w'ibanze: Ipaki y'Ibiryo Umwandiko w'Igitabo: Lay's 2021 Mood Match ni ipaki y'ibiryo byo kurya bike zikozwe ku buryo budasanzwe, zakozwe ku bw'ibihembo byihariye byatanzwe binyuze muri Sosiyale Media. Iki gice kirimo imigenzo ine yahimbwe ishingiye ku mpeta z'imyumvire (mood rings), buri imwe ihuza n'ibyiyumvo n'inkumbuzi nziza. Intego yagaragajwe ni ugukangurira umuntu imbaraga cyangwa gutanga umutima w'akaruho. Buri gishushanyo gihuzwa n'uburyohe n'uko umuntu yiyumva: ishimwe kuri Grilled Cheese na Tomato Soup, kwizera cyangwa kwiringira ku bijyanye na Cappuccino, ubutwari ku bijyanye na Chili, hamwe n'ishyaka ku bijyanye na Salted Caramel. Iyi paki itanga akanya gato ko kuruhuka mu mibereho ya buri munsi.
Izina ry'umushinga : Lay's 2021 Mood Match, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : .
Igishushanyo cyiza nuwatsindiye ibihembo byubushakashatsi mumarushanwa yo gupakira. Ugomba rwose kubona ibihembo byatsindiye abashushanya ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga ibikoresho byo gupakira.
