Umwihariko w'Ikigo (Corporate Identity) Crcrta ni umwihariko w'ikigo washyizweho ku bw'Ikigo cy'Ubushakashatsi cya Radiyo na Televiziyo mu Bushinwa, ikigo cya Leta. Ikirango (logo) gihuza amashusho n'inyandiko. Amabara akoreshwa ni amabara atatu y'ibanze ya televiziyo, ari yo umutuku, icyatsi n'ubururu. Ikimenyetso cya kamera gikozwe n'ibishushanyo bitatu by'imiterere. Uduce twombi tw'urukiramende (rectangles) twerekana ibikoresho byo kuyungurura (filters) hamwe n'impapuro zikoreshwa mu nganda za radiyo na televiziyo. Igishushanyo cy'agatatu (triangle) kigereranya ilensi cyangwa impuruza (speaker). Inyuguti CRCRTA zinyura mu gishushanyo uhereye ibumoso ugana iburyo kugira ngo zerekane igitekerezo cy'itumanaho. Uyu mwihariko ntabwo ugira ingano ihamye kandi ushobora guhindurwa ku buringanire bukwiye kugira ngo ubashe gukoreshwa ku bitangazamakuru bitandukanye.

Izina ry'umushinga : CRCRTA, Izina ryabashushanya : Chen Zilong, Izina ry'abakiriya : Communication University of Zhejiang.

Soma ibiganiro biheruka n'ibiganiro kubijyanye no gushushanya, guhanga no guhanga udushya hagati yumunyamakuru wubushakashatsi hamwe nabashushanyo bazwi kwisi yose, abahanzi nabubatsi. Reba ibishushanyo mbonera bigezweho hamwe n'ibihembo byatsindiye ibihembo byabashushanyo bazwi, abahanzi, abubatsi n'abashya. Menya ubushishozi bushya kubijyanye no guhanga, guhanga udushya, ubuhanzi, igishushanyo mbonera. Wige ibijyanye nigishushanyo mbonera cyibishushanyo mbonera.