Icupa ry'Ikinyobwa Everyday Heroes ni urukurikirane rw'ibishushanyo by'amacupa y'ibinyobwa byo kwibuka byakozwe kuri Pepsi mu bufatanye n'ishami rya New Media ry'ikinyamakuru People's Daily cyo mu Bushinwa. Aya macupa aha icyubahiro abakozi bo mu buvuzi, abakozi, abakorerabushake n'abatanga serivisi zo kugeza ibintu ku bantu bakoreye imiryango yabo ku murongo wa mbere mu gihe cy'icyorezo cya COVID-19. Buri gishushanyo cyubahiriza igisekuru gishya cy'intwari za buri munsi kandi kigaragaza ishimwe ku musanzu wabo wa buri munsi. Iri paki rihindura igikoresho cy'ikinyobwa gisanzwe kikaba ubutumwa buciriritse rusange bwo gushimira no kubahana.

Izina ry'umushinga : Pepsi Chinas People Daily New Media , Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo Design & Innovation .

Rimwe na rimwe, ukenera itsinda rinini cyane ryabashushanyije bafite impano kugirango bazane ibishushanyo byiza rwose. Buri munsi, turagaragaza ibihembo byihariye byatsindiye udushya no guhanga udushya. Shakisha kandi uvumbure imyubakire yumwimerere kandi irema, igishushanyo cyiza, imyambarire, igishushanyo mbonera nigishushanyo mbonera cyimishinga yaturutse mumakipe ashushanya isi yose. Shishikarizwa nibikorwa byumwimerere nabashushanyo bakomeye.