Raporo y'Ubushakashatsi bw'Isoko Umuco w'Inzoga 2020 ni raporo yacapwe ku muco w'inzoga muri Otirishiya. Raporo yerekana ibisubizo by'ubushakashatsi bugereranya abaturage b'u Otirishiya bafite imyaka 18 no hejuru, bwakozwe n'ikigo cy'ubushakashatsi bw'isoko kidafite ibindi bikorwa binyuze mu kibaza cy'ikoranabuhanga n'itumanaho binyuze kuri interineti n'itelefoni. Ibibazo birimo agaciro k'ubwoko bw'inzoga zidasanzwe, imico y'inywanwa, uburyo bw'ikorwa ry'inzoga burambye, ubudahemuka ku bimenyetso by'ubucuruzi (brand loyalty), n'ibicuruzwa bidafite inzoga. Ibishushanyo n'ibimenyetso byoroshye byerekana imibare mu buryo bworoshye gusobanukirwa. Raporo igizwe n'amapaji 64 y'ibikubiyemo hamwe n'amapaji ane y'ikirangantego (cover pages).
Izina ry'umushinga : Beer Culture 2020, Izina ryabashushanya : Brau Union Ă–sterreich, Izina ry'abakiriya : Brau Union Ă–sterreich AG.
Igishushanyo cyiza nuwatsindiye igihembo cyumuringa mububatsi, kubaka no guhatanira imiterere. Ugomba rwose kubona ibihembo bya bronze byegukana ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga imyubakire, inyubako nuburyo bwo gukora.
