Ikimenyetso cy'Ubucuruzi Jie Yi Couture ni ikimenyetso cy'ubucuruzi cyakozwe ku bw'isitidiyo y'imyenda yo mu rwego rwo hejuru iherereye i Shanghai. Inyuguti y'Igishinwa Jie isobanura gukemura no gusesengura, mu gihe Yi isobanura umwe, ubumwe n'uburinganire. Ikirango cyubatswe hakoreshejwe imyandikire y'Igishinwa, aho ibice by'inyuguti bisimbuwe n'ibimenyetso by'igishushanyo cy'umuntu (mannequin) n'imikasi. Ibishushanyo mbonera by'imikorere y'imideri (pattern-making sketches) ni byo bigize ikintu nyamukuru cy'isura, aho imirongo yabyo, imizingo n'inyandiko byose bihuriza hamwe bigashyiraho ishusho irambuye. Iki kimenyetso cyakoreshejwe no ku bipaki bitangwa mu bunini butandukanye. Igishushanyo kigaragaza ubuhanga bw'ubukorikori hamwe n'umurimo w'ubudozi bwihariye bugenewe buri muntu ku giti cye (semi-custom tailoring).
Izina ry'umushinga : Jie Yi Couture, Izina ryabashushanya : Yiwen Tu, Izina ry'abakiriya : Jie Yi Couture Studio.
Igishushanyo cyiza nuwatsindiye ibihembo byubushakashatsi mumarushanwa yo gupakira. Ugomba rwose kubona ibihembo byatsindiye abashushanya ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga ibikoresho byo gupakira.