Ikimenyetso cy'Ubucuruzi bw'Ibinyobwa Biryoshye Pavomea Dessert Store ni umushinga wo kurema ikimenyetso cy'ubucuruzi (branding) n'igishushanyo cy'ahantu (space design) ku ikirango cy'ibinyobwa biryoshye gihuza ibinyobwa biryoshye n'udufunguro tworoheje hamwe n'ibintu by'ubuhanzi. Igitekerezo gishingiye ku muhanga mu bumenyi bw'amabara w'Umudage Goethe, wize amabara maze atunganya ikizingo cy'amabara gifite impande esheshatu (hexagonal color wheel). Ikimenyetso (logo) gishobora guhinduka mu buryo butatu kugira ngo kigaragaze igitekerezo cya prism no kongera itandukaniro hagati y'imirongo n'imiterere. Amabara y'umweru safi agaragaza insanganyamatsiko y'amabara yose (panchromatic theme). Ipfundikizo (packaging) ikoresha imiterere y'impapuro, mu gihe igishushanyo cy'itara gikoresha ikirahuri cy'ubuhanga (acrylic). Igitekerezo cy'urumuri ni cyo kiyobora uburyo bwose bw'ikimenyetso cy'ubucuruzi ndetse n'imbere y'iduka.
Izina ry'umushinga : Pavomea Artsy, Izina ryabashushanya : Jansword Zhu, Izina ry'abakiriya : Jansword zhu.
Igishushanyo cyiza nuwatsindiye igihembo cyumuringa mububatsi, kubaka no guhatanira imiterere. Ugomba rwose kubona ibihembo bya bronze byegukana ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga imyubakire, inyubako nuburyo bwo gukora.
