Umwanya Munini Wubucuruzi Izina ry'umushinga La Moitie rikomoka ku buhinduzi bw'igifaransa bwa kimwe cya kabiri, kandi igishushanyo kibigaragaza neza ku buringanire bwagaragaye hagati y'ibintu bivuguruzanya: kare n'umuzingi, urumuri n'umwijima. Urebye umwanya muto, itsinda ryashatse gushyiraho ihuriro no kugabana hagati y’ibicuruzwa bibiri bitandukanye binyuze mu gukoresha amabara abiri atandukanye. Mugihe imipaka iri hagati yijimye n'umukara irasobanutse nyamara nayo itagaragara muburyo butandukanye. Ingazi izunguruka, igice cyijimye n'igice cy'umukara, ishyizwe hagati yububiko kandi itanga.
Izina ry'umushinga : La Moitie, Izina ryabashushanya : Jump Lee, Izina ry'abakiriya : One Fine Day.
Igishushanyo cyiza nuwatsindiye igihembo cya zahabu mugihe cyimbere no mumarushanwa yo gushushanya. Ugomba rwose kubona ibihembo bya zahabu byegukana ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, umwimerere kandi bihanga imbere imbere hamwe nibikorwa byo gushushanya.