Gupakira Amacupa Igishushanyo cy'icupa cyahumetswe na kamere n'amahame ya biomimicry muburyo bwa pome yarumwe. Ibi byari bigamije kwerekana ubuziranenge bwibicuruzwa imbere. Iyi anatomy itanga ibisubizo byuzuzanya iyo bishyizwe iruhande rwabandi cyangwa mugihe cyo gutwara abantu bituma habaho kuzigama umwanya. Izina ryikirango ryanditse kuri label hamwe na stylized calligraphy. Iyi myandikire yerekana ibara nigaragara ryibyatsi bito nkumutwe kuri Kamere.
Izina ry'umushinga : Yan, Izina ryabashushanya : Backbone Branding, Izina ry'abakiriya : Backbone Branding.
Igishushanyo kidasanzwe nuwatsindiye igihembo cya platine mumarushanwa yo gupakira. Ugomba rwose kubona ibihembo bya platine byegukana ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga ibikoresho byo gupakira.