Ikirango Na Vi Cocofamilia ni inzu yo gukodesha yo hejuru kubakuze. Mu kirangantego cyanditswemo interuro yinyubako (Hamwe, bivuye kumutima, nkumuryango) nubutumwa (gukora ikiraro kigana kumutima). Iyo inyuguti ya F isomwe nka R naho A isomwa nka O, ijambo Cocoro, risobanura umutima mu kiyapani, risohoka. Kubona ibi bifatanije nuburyo bwikiraro cyubatswe, nkuko tubisanga muri M, byerekana ubutumwa "Gukora ikiraro kumutima".
Izina ry'umushinga : Cocofamilia, Izina ryabashushanya : Kazuaki Kawahara, Izina ry'abakiriya : Latona Marketing Inc..
Iki gishushanyo cyiza ni cyo cyegukanye igihembo mu irushanwa ry'ibishushanyo mu bijyanye n'ubugeni bw'amashusho, ubushushanyo n'itumanaho ry'ubugeni binyuze mu mashusho. Ugomba kureba portfolio y'imishinga y'abashongi begukanye ibihembo kugira ngo ubashe kumenya imirimo mishya, yuzuye ubwenge, ikora neza, kandi ishimishije mu gishushanyo, ibishusho, no gutumanahana mu buryo bw'amashusho.