K'ibitabo Byaturutse ku cyifuzo cyo gusaba ikariso yigitabo igabanya kugabanya ikoreshwa ryibikoresho fatizo, Ibindi Biratandukanye (MID) bisubiramo kandi bigahuza ubumenyi bwa basekuruza bwububaji nubushakashatsi bwa none. Yves-Marie Geffroy ashyira imbere ibisobanuro bishya muburyo ikariso y'ibitabo ikoreshwa. Igitekerezo, kidahuza imikorere, ubwiza, kurwanywa cyangwa kuramba birashobora kuboneka muriki gishushanyo cyigihe kandi nubushakashatsi butunguranye.
Izina ry'umushinga : More Is Different, Izina ryabashushanya : yves-marie Geffroy, Izina ry'abakiriya : Yves-Marie Geffroy.
Iki gishushanyo cyiza ni cyo cyegukanye igihembo cya bronze mu marushanwa yo gushushanya ibikoresho byo mu nzu. Ugomba kureba portfolio y'imishinga y'abashizi ba bronze kugirango ubashe kumenya imishinga mishya, inovatif, yihariye no gutunga ubushobozi mu gushushanya imbaho n'imitako myinshi.
