Ikirangantego Isoko rya Kaleido ritanga ahantu henshi ho kwidagadurira, harimo inzu yubucuruzi, umuhanda wabanyamaguru, na esplanade. Muri iki gishushanyo, abashushanyaga bakoresheje ishusho ya kaleidoskopi, hamwe nibintu bidakabije, bifite amabara nk'amasaro cyangwa amabuye. Kaleidoscope yakomotse ku kigereki cya kera καλός (cyiza, ubwiza) na εἶδος (ibyo bigaragara). Kubwibyo, uburyo butandukanye bugaragaza serivisi zitandukanye. Imiterere ihinduka buri gihe, yerekana ko Mall iharanira gutungura no gushimisha abashyitsi.
Izina ry'umushinga : Kaleido Mall, Izina ryabashushanya : Dongdao Creative Branding Group, Izina ry'abakiriya : Kaleido Mall.
Iki gishushanyo gitangaje ni umutsindwa w'igihembo cy'ifeza mu rushanwa rw'igishushanyo cya grafike, ishusho no gutumanahana mu buryo bw'amashusho. Ugomba kureba portfolio y'imishinga y'ababuni batsindiye igihembo cy'ifeza kugira ngo ubone imirimo myinshi mishya, y'inovasiyo, y'umwimerere kandi y'ubuhanzi mu gishushanyo, ibisobanuro n'itumanaho rikoresheje amashusho.