Ikirango cy'Iboneka Umushushanya Yating Liu yavuguruye ikirango cy'ikamyo cy'ibiryo bya Mexico kiri muri New York mu mushinga w'igeragezwa. Igishushanyo cyakoresheje amabara y'urujijo n'ibimenyetso kugira ngo gishimishe abanyeshuri bato. Mu kirango, "Uni" bisobanura kaminuza, mu gihe "Corn" bihagarara Tacos. Insanganyamatsiko y'ingenzi, ikunzwe cyane n'urubyiruko, ihuye neza n'imigendekere y'ikirango yo gutangiza uburyohe bushya buri cyumweru. Ikirango gihurije ibice mu buryo bw'ubuhanga ukurikije imiterere y'ikibonezamvugo cy'Icyesipanyoli. Ibiri kuri menu na byo birimo amagambo ajyanye na kaminuza, bigaragaza sisitemu y'iboneka ihuriweho ijyanye n'imiterere shingiro y'ikirango.
Izina ry'umushinga : Unicorn Rebrand, Izina ryabashushanya : YATING LIU, Izina ry'abakiriya : Yating Liu.
Iki gishushanyo cyiza ni cyo cyegukanye igihembo mu irushanwa ry'ibishushanyo mu bijyanye n'ubugeni bw'amashusho, ubushushanyo n'itumanaho ry'ubugeni binyuze mu mashusho. Ugomba kureba portfolio y'imishinga y'abashongi begukanye ibihembo kugira ngo ubashe kumenya imirimo mishya, yuzuye ubwenge, ikora neza, kandi ishimishije mu gishushanyo, ibishusho, no gutumanahana mu buryo bw'amashusho.
