Umumenyetso w'Ikigo (Corporate Identity) Sparrow Branding ni umumenyetso w'ikigo wakozwe ku bw'isosiyete ikora imiyoborere y'ubwamamazi ifite icyicaro i Tokyo, yashinzwe mu mwaka wa 2020. Uyu mumenyetso ugizwe na logo, amashusho y'ibanze n'ibikoresho by'inyandiko. Inyoni y'akanyoni (sparrow), aho izina ry'isosiyete rikomoka, igaragazwa hamwe n'igiti cy'amasederi nk'igiti cy'ikimenyetso. Igitekerezo gikomoka ku nkuru y'igiti cy'amasederi kirinda akanyoni ku kaga kose. Amashami nyayo y'amasederi, yateguwe n'umuhanzi w'ubugeni bwo gutunganya indabyo, hamwe n'igishushanyo cy'akanyoni gisa n'ubuzima, byafotowe aho gukoresha ikoranabuhanga rya mudasobwa (computer graphics). Imiterere y'amashusho ni ikomeye kandi ifite agaciro, aho kuba iy'ubwiza busanzwe.
Izina ry'umushinga : Sparrow Branding, Izina ryabashushanya : HIROSHI KURISAKI, Izina ry'abakiriya : Hiroshi Kurisaki Design.
Iri shusho nziza yegukanye igihembo cy'icyuma mu marushanwa y'itumanaho rya grafike, ishusho n'itumanaho rinyerera. Ugomba kureba portfolio y'imishinga y'abashongoreri bahawe igihembo cya bronze kugirango ubashe kumenya imirimo mishya, inovatif, yihariye kandi ibyaza uburangi mu gishushanyo, ibisobanuro n'imishinga y'itumanaho rinyuma y'amashusho.
