Indangamuntu Ifite Imbaraga Ikirangantego cyakozwe kuri serivisi ya genotyping, aho hashobora gutahurwa indwara zishobora guterwa. Kimwe nuburyo bwa ADN, igitekerezo cyo gushushanya nacyo cyubatswe kuri sisitemu ya code, cyane cyane code ya Morse yabugenewe igereranya inyuguti zinyuguti. Ijambo iryo ariryo ryose rishobora kugaragara muri ubu buryo, rihindura ikirangantego gihamye mubiranga imbaraga. Ikirangantego, nizina ryumukiriya wanditswe na code, ifata imiterere-yuburyo bubiri bwa ADN. Nuburyo ubucuruzi bwabakiriya bugaragarira mubitekerezo ndetse no mubiranga.
Izina ry'umushinga : It Is In Your Genes, Izina ryabashushanya : Brand Bar Communications, Izina ry'abakiriya : Genecontact.
Iri shusho nziza yegukanye igihembo cy'icyuma mu marushanwa y'itumanaho rya grafike, ishusho n'itumanaho rinyerera. Ugomba kureba portfolio y'imishinga y'abashongoreri bahawe igihembo cya bronze kugirango ubashe kumenya imirimo mishya, inovatif, yihariye kandi ibyaza uburangi mu gishushanyo, ibisobanuro n'imishinga y'itumanaho rinyuma y'amashusho.