Ibirori by'Ifunguro Ryihuse Lay's Love ni igishushanyo cy'ipaki cyakozwe ku bwoko bubiri bw'ibiryo byihuse byihariye mu Buhinde, Lay's Herby Crush na Lay's Cheesy Love. Buri paki igaragaza ikiganza gifashwe mu buryo bw'igice cy'umutima, bityo paki ebyiri zishyizwe hamwe ku ruhande zikuzuza umutima, zikanahuza uburyohe bubiri. Inyandiko nziza yanditswe mu buryo bw'ubugeni iri hagati ya paki ivuga izina ry'uburyohe. Inyuma ya buri gishushanyo cy'ikiganza harimo ibimenyetso by'abakundana bigenda ku nkombe y'inyanja, ibiti by'imikindo n'ibicu byoroshye. Iyi mirimo y'amabara menshi yakozwe kugira ngo yerekane ubucuti n'urukundo mu bakiriya bakiri bato.
Izina ry'umushinga : Lay's Love, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : .
Igishushanyo cyiza nuwatsindiye igihembo cyumuringa mumarushanwa yo gupakira. Ugomba rwose kubona ibihembo bya bronze byegukana ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, umwimerere kandi bihanga ibikoresho byo gupakira.
