Icupa ry'Ikinyobwa Everyday Heroes ni urukurikirane rw'ibishushanyo by'amacupa y'ibinyobwa byo kwibuka byakozwe kuri Pepsi mu bufatanye n'ishami rya New Media ry'ikinyamakuru People's Daily cyo mu Bushinwa. Aya macupa aha icyubahiro abakozi bo mu buvuzi, abakozi, abakorerabushake n'abatanga serivisi zo kugeza ibintu ku bantu bakoreye imiryango yabo ku murongo wa mbere mu gihe cy'icyorezo cya COVID-19. Buri gishushanyo cyubahiriza igisekuru gishya cy'intwari za buri munsi kandi kigaragaza ishimwe ku musanzu wabo wa buri munsi. Iri paki rihindura igikoresho cy'ikinyobwa gisanzwe kikaba ubutumwa buciriritse rusange bwo gushimira no kubahana.
Izina ry'umushinga : Pepsi Chinas People Daily New Media , Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo Design & Innovation .
Igishushanyo kidasanzwe nuwatsindiye igihembo cya platine mumarushanwa yo gupakira. Ugomba rwose kubona ibihembo bya platine byegukana ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga ibikoresho byo gupakira.
