Gupfunyika Ibinyobwa Pepsi New Year 2020 ni itsinda ry'amakopo y'ibinyobwa yakozwe ku mubare muke (limited edition) agenewe igihe cy'Umwaka Mushya mu Burusiya. Buri kopo rifite imyandikire yihariye yakorewe iryo kopo hamwe n'ubutumwa bugufi bukomoka ku muco wo mu gihugu, urwenya n'imigenzo. Ubwo butumwa bufite imvugo yegereye umuntu ku giti cye, ku buryo abaguzi bashobora guhitamo ubutumwa babona bubareba kurusha ubundi. Hashtag ihuriweho n'urwo ruhererekane, isobanurwa ngo fata Pepsi niba, itumira abantu kugirana imikoranire ku mbuga nkoranyambaga. Uburyo bw'igishushanyo bworoshye guhindurwa butuma iki gitekerezo gishobora guhuzwa n'andi masoko yo mu bindi bihugu, bikaguka kandi bigatuma ibirori by'Umwaka Mushya biba ibyihariye kuri buri wese.
Izina ry'umushinga : Pepsi New Year 2020 , Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo Design & Innovation .
Igishushanyo cyiza nuwatsindiye igihembo cyizahabu mumarushanwa yo gupakira. Ugomba rwose kubona ibihembo bya zahabu byegukana ibishushanyo mbonera bya portfolio kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga ibikoresho byo gupakira.
