Primary Function: Kwamamaza Ibicuruzwa Lays Heartwork ni igikorwa cyo kwamamaza cyakorewe ikirango cya Lays mu gihe cy'icyorezo cya Covid-19. Iki gikorwa gishimira abantu bakora inyuma y'urukurikirane rw'agaciro rwa Lays, harimo abahinzi, abakozi bo mu ruganda, abashoferi ba za kamyo, abacuruzi n'abakozi batwara ibicuruzwa. Amabara meza kandi atanga icyizere ahujwe n'ubutumwa butaziguye bwo gushimira ku byerekeye igishushanyo cy'imifuka. Buri mufuka uhinduka ikimenyetso cyo gushimira abakozi b'imiryango bakunze kutabashimira imbonankubone. Intego ni ukwerekana ko akazi nk'ako ka buri munsi atari akazi gakomeye gusa, ni akazi kava ku mutima.
Izina ry'umushinga : Lays Heartwork, Izina ryabashushanya : PepsiCo Design and Innovation, Izina ry'abakiriya : PepsiCo Design & Innovation .
Igishushanyo gitangaje nuwatsindiye igihembo cya feza mugihe cyo kwamamaza, kwamamaza no guhanahana amakuru. Ugomba rwose kubona ibihembo bya feza byegukana ibishushanyo mbonera byashushanyije kugirango umenye ibindi byinshi bishya, bishya, byumwimerere kandi bihanga kwamamaza, kwamamaza no gutumanaho ibikorwa.
