Kogosha Alpha ikurikirana ni shitingi, igice cya proffesional yogosha ishobora gukora imirimo yibanze yo kwita kumaso. Ikindi gicuruzwa gitanga ibisubizo byisuku hamwe nuburyo bushya bujyanye nuburanga bwiza. Ubworoherane, minimalisme nibikorwa bihujwe no gukoresha imikoreshereze yoroshye yubaka byubaka shingiro ryumushinga. Ibyishimo byabakoresha uburambe nurufunguzo. Inama zirashobora gukurwaho byoroshye kogosha hanyuma zigashyirwa mububiko. Dock yagenewe kwishyuza umusatsi no guhanagura inama zishyigikiwe na UV Mucyo imbere mububiko.
Izina ry'umushinga : Alpha Series, Izina ryabashushanya : Mert Ali Bukulmez, Izina ry'abakiriya : Arçelik A.Ş.
Igishushanyo cyiza nuwatsindiye ibihembo byubushakashatsi mubwiza, kwita kubantu kugiti cyabo no kwisiga. Ugomba rwose kubona ibihembo byatsindiye abashushanya ibishushanyo mbonera kugirango umenye ubundi bwiza bushya, udushya, umwimerere kandi uhanga, ubwitonzi bwihariye nibikorwa byo kwisiga.